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Lisa Loucks Christenson, author of the book « Winter Bugs: 10 Year Anniversary Edition »

41n0lm7gccl-_ux250_About Lisa Loucks Christenson: I’ve enjoyed many career changes from working for the Minnesota Conservation Corps, various newspapers, radio, working as a traveling photographer, working in communications, dispatching, fulfillment and more. After years of selling my stories, articles, stock photos, books, both fiction and non-fiction, writing articles, shooting pictures, filming what I observe in the wild. I thank god every day for the blessing He has given me, and allowing me the opportunity to live my dreams: photographing His world, writing, illustrating, selling my art, cards, paintings, books, e-books, photos, and sharing my work through exhibits and speaking engagements.

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How many books have you written? If more than one, are any a series… or trilogy?

I’m working on many books right now. Most have been in progress for years because I only create one illustration per year, or write one story for the series.

Wolves of Whitewater Falls, Eagles of Whitewater, Bow Wow Detectives®, Meow Meow Detectives™, Robinwood Ridge, and my Christian Dystopian releasing in a few weeks, First Christmas in Eden, #1, 8H: Eight Horsemen of Equinox Estuary, the book trailers are on my site.

Tell us a little about your book.

winterbugsWinter Bugs is a documentary filmed on the grounds of a former ghost town, the town of Beaver, Minnesota. The land was repurchased by the State and returned to its natural appearance. I was working on my Walk the Burn documentary and was looking for a subject to include for that day. I couldn’t find anything. It was very cold, -37 below, and it was snowing, and I had to keep moving, looking. I finally came to rest on a tree, and asked God to help me, I refused to go home without finding something. When I leaned off the tree there were several red box elder bugs staring up at me. They were my answer for the day and the inspiration for writing a book on insect life in winter. If these little nymphs could be out in this kind of weather I wondered what else was out there and decided to take the entire winter season to document what I could find. For the record: I found over 300+ species in various stages of their life.

Do you have plans for a new book?

I’m working on several now. I have spent 12 years in the valley documenting several species, eagles, bear, cougar, white-tail deer, Giant Canada Geese, a Muscovy Duck in the wild, more. I plan on putting these out over the next several years.

Is there an Author that you would really like to meet?

I meet authors every week on my radio show for Book Divas, and I love meeting them all. I really do get to meet some of the worlds greatest talent, I’m forever grateful for the experiences. I don’t care if people are new or established, we all have stories to share.

Do you plot or write by the seat of your pants?

I am usually sitting down with zero thought to what I’m about to write. I can write up 2K words a half hour to 45 minutes, sometimes 3K if the chapter is flowing. The most I ever wrote was 36K words in one day, literally 24 hours, with only a couple short breaks. I won’t attempt that again.

Winter Bugs: Ten Year Anniversary Edition is a documentary filmed in the Whitewater Management Area on the land where the former town of Beaver, Minnesota once stood. A real Minnesota ghost town now shrouded by insects and wildlife who live and die each year, but as this books shows, death doesn’t always come during winter.

Winter Bugs: Ten Year Anniversary Edition features close-up images of insects, spiders, and caterpillars, most of the subjects photographed were smaller than a grain of sand.

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Facebook Ads for Beginners: How to Create Killer Facebook Ads on Less than $10 a Day

From Rick Mulready: Are you ready to grow your business? If you’re a small business owner, online entrepreneur, shop owner, coach, consultant, a service professional (such as a local marketer or social media manager), or even if you don’t have a product to sell and want to start generating income online,  then this workshop is for you!

You see, there’s a big myth going around that you need to spend a lot of money on Facebook Ads in order to be successful.  That you need to be all super tech savvy to use Facebook Ads. Well, I have some news for you… These things couldn’t be further from the truth!  You can ABSOLUTELY profit from Facebook Ads without spending much money.  And that, my friend, is exactly what you will learn in my new course here.  Welcome to FB Ads for Newbies…

There are 1.2+ billion people on Facebook, about 800 million of whom use it every day.  What does that mean? It means, as a business, your customers are on Facebook. Yet, Facebook announced last year that the free ride is over for businesses on Facebook looking to reach their customers, saying saying that if you want to get in front of your target customers, you’re going to have to spend a few dollars. This is exactly why it’s NEVER been more important to understand how to use Facebook Ads to grow your business. But want to know the best part?  As a beginner starting out with Facebook Ads, you can be nicely profitable while only spending a few dollars a day. That’s right, you DON’T need to spend a big budget to see big results.

During this FREE ONLINE WORKSHOP you will learn:

  • How to get started with Facebook ads today WITHOUT losing your shirt or spending a lot of money.
  • A proven step-by-step system for quickly creating PROFITABLE killer Facebook ads while spending less than $10 a day.
  • THREE strategies that will help lower what you need to spend on your ads in order to get more sales (more quickly) and increase your profit.
  • How to grow your email list of TARGETED and HIGHLY RESPONSIVE leads even if you’re just starting from scratch.
  • Real-life Facebook ad examples and easy tips for creating ads that attract your TARGET customer.

Testimonials

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I stand behind FB Ads for Newbies 100%. Get Instant Access Now, and see for yourself within the next 30 days. If the course isn’t everything you’d hoped, just ask for a refund. Don’t worry, we’ll part as friends.

Rick Mulready or this webinar are in no way affiliated with or endorsed by Facebook, LLC

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10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign

The first step in setting up the right social media campaign for your business is to do an audit of all your social media marketing activities up to the present day. Once that is determined, your current state, you’ll have a starting point from which to create the right plan and implement the proper strategies for your social media marketing campaign.

When conducting the audit, here are some essential questions to answer so you’ll start you social campaign on the right road – eliminate wasted time and money.

1. What is the end result or goal of your social media marketing that you’d like to accomplish? More leads, more followers, more sales, more customer loyalty/confidence, more control over your companies reputation online.

2. What tracking methods will you use to determine if you have the right strategies in place to achieve the goals that you set? These are a few that are free to use and their invaluable… knowem.comSocialMention.comHowSociable.com.

3. Do you need an in house social media manager (an employee) , or is outsourcing the duties a better fit? Are you able to keep a full time employee on payroll which would probably include paying medical benefits, vacation and dealing with sick time…or is it better to find a social media management company and let them handle all the duties.By using a social media management company, you would only pay a set hourly/weekly/monthly fee and also have a custom package designed especially for your business.

4. What do your followers see as far as the sites or pages that you are directing them to from you social media networks? Are your profiles set up to deliver your followers, and potential customers, to a page that will get them to submit their name and email address (squeeze page offering a free eBook or special report) so you can start building a relationship with your list? No matter what site or page you’re sending them to, be sure that there is a call to action on that page. If you’re just directing them to your home page and hope they’ll stick around and find the info they came for, you will be disappointed with your results. The average website surfer will only give your site 8 to 20 seconds to determine if it’s what they’re looking for.

5. Do all your social media marketing efforts link to each other and do they work in synergy with each other? Are your websites, blogs and social sites setup to interact with each other and work together to create a more viral effect? You have to make it easy for your subscribers to navigate around your site and share things on your site with others that they find valuable, interesting and important.

6. What other experts in your niche can you network with, and how do you find them on Twitter, FaceBook, LinkedIn etc…Are you networking with other people and groups within your niche market that may be already considered experts in the field? If you do, not only will you learn a great deal, but you’ll also be able to develop relationships with these experts and therefore raise your own businesses status in the social communities. By aligning yourself with these experts that are already much respected in the social communities and within their niches, you’ll gain an almost an instant respect and credibility. When this happens you’ll see your subscriber numbers go through the roof because you’ll have a great number of your subscribers share your sites and info with others.

7. What tools and software will you use to automate a portion of your social media marketing? There’s a lot of programs and software to automate portions of you posting and tweeting with you followers/customers, most have a free option or trial as well as paid versions that will handle a lot more duties. Some of these include… Socialoomph.com, Socialblaster.com,  Socialposter.com (submit to  up to 250 social and bookmark sites at once!)

These sites provide a great way to give your followers and customers a constant drip of information and keep them in tune with what your company is doing.  While this may seem like the ideal way to ‘set it & forget it’ be aware that the whole point of social networking is to answer and support comments and questions in real time. These automated systems can certainly help, but there is always going to be a need for a ‘real person’ to monitor the going’s on.

8. Is your current social media campaign currently providing valuable information to your followers that is different then your competition? Just as in the early days of email marketing, the key to get people to become subscribers and followers was to give away high quality, valuable information in the beginning and expect nothing back in return. This is the stage of relationship building, and it’s one that must NOT be overlooked. People only buy from those they know and trust. It’s not only OK to stand out from the crowd…it’s imperative! You must give without want in order to receive.

9. Is your website setup to allow interaction amongst your followers? Now a days most all websites have their own blog. Is you website allowing for your followers and subscribers to interact with each other? Having a very interactive site will allow followers or subscribers to build some of the content for you, as well, you’ll be able monitor the conversations taking place so you’ll know exactly what your subscribers want and need. Once you know the problems they are asking for solutions to, you’ll be able to deliver laser targeted information to them.

10. How are you handling the input that is being contributed by your followers? Is there a dedicated person to perform this duty or is it shared? If this task is handled by a number of different people, you may find that there is no consistency when they respond to a comment or question from your subscribers on your site. By having all this monitored by a social media management company, or a single person, you’ll be able to gain that consistency…not only in the responses, but also allowing the personality and manner of speaking of the company shine through. This will give your customers a greater sense of trust and confidence in your company.

These are just a handful of relevant questions and some valuable insights you, and/or your social media marketing manager should be answering in order to create a needed starting point, as well as an ever growing, consistent, ongoing social media marketing campaign.

Whether you have a social media manager, or you outsource the duties, there’s no denying the time is now to start a social media marketing campaign …because you know that your competition already has.

About the Author

Ron Richardson

Ron Richardson is the CEO of Social Media Management Experts with dedicated, passionate people to handle all your companies’ social. Helping any size business create more web traffic, customers, subscribers, sales and customer loyalty through a proven social media marketing campaign. Get your copy of ’10 Essential Questions to Ask When Setting Up Your Social Media Marketing Campaign’.

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